課程名稱 |
國際流通管理 International Distribution Management |
開課學期 |
109-1 |
授課對象 |
管理學院 國際企業學系 |
授課教師 |
趙義隆 |
課號 |
IB5045 |
課程識別碼 |
724 U4300 |
班次 |
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學分 |
3.0 |
全/半年 |
半年 |
必/選修 |
選修 |
上課時間 |
星期四2,3,4(9:10~12:10) |
上課地點 |
管二204 |
備註 |
建議先修課程:行銷管理。 限學士班三年級以上 總人數上限:30人 |
Ceiba 課程網頁 |
http://ceiba.ntu.edu.tw/1091IB5045_ |
課程簡介影片 |
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核心能力關聯 |
核心能力與課程規劃關聯圖 |
課程大綱
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課程概述 |
This course is my continuous experiment to design and create a course for electronic classroom in the future. Nevertheless, IDM requires a lot of visual comprehension, which challenges the instructor to integrate both digital materials and non-digital ones. Students taking this course share the responsibilities to convert the non-digital parts to all digital style for future course. Of course, people interactions, such as classroom discussion and Q&As, are always critical chemical reactions and can never be replaced by digital media. As a rule of thumb, participants are expected to:
1.participate in discussion and to verify the terminology and concepts in our weekly meetings;
2.organize a study group of 3 students to cover 3 companies in the same types or kinds of retailing and to keep up with the ever changing world in IDM with news update;
3.choose an IDM in-depth topic (e.g., category management, long tail, etc.) to address the recent development of What, Who, Why and How in IDM.
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課程目標 |
1) to familiar the MBA students with the concepts and terminology used in IDM.
2) to construct an awareness of momentum underlying the changing patterns of IDM.
3) to build up management skills of IDM in various institutions.
4) to develop a global perspective of IDM for future career.
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課程要求 |
1) This is an elective course for those who are interested to develop advanced knowledge and perspectives in IDM. Students with basic training in a) marketing management or b) marketing channel or c) international business are most eligible for this class. The instructor strongly advises students to have at least 2 courses of the above in order to get the best out of this IDM course.
2) Teaching pedagogy includes lectures, class discussion, case studies, guest speech, and site visiting. Certain flexibility is inevitable to get the best results out for each specific session.
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預期每週課後學習時數 |
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Office Hours |
每週四 12:30~13:30 |
指定閱讀 |
上課講義-2013IDM-精選輯。 |
參考書目 |
Levy / Weitz (2012), Retailing Management, 8e, McGraw-Hill |
評量方式 (僅供參考) |
No. |
項目 |
百分比 |
說明 |
1. |
Participation |
10% |
準時上課,回應問題,參與討論,提出即時性的觀察或是新聞分享與看法,並將各組討論重點上傳。 |
2. |
Search Work to Share |
10% |
依照課程主題和進度,每次分派1-3位同學,以網路蒐尋方式,提供最新資料,圖檔,或是計算,以作為討論區使用。 |
3. |
Topical Report (個人) 期末 |
20% |
針對國際流通的重要觀念和主題,撰寫下列內容:1)發展背景,2)主要應用,3)影響意涵,4)
未來發展。本文控制在 word doc 8 頁以內,圖表附錄不限,格式須遵照學術要求。
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4. |
Sector Report (分組) 依進度 |
60% |
每組3-4人,共有3次,每次20%,依照進度,針對零售業、流通業、國際議題,每次準備 10-20頁 ppt 備忘稿格式之簡報,在期末時,更新補強3次內容。 |
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週次 |
日期 |
單元主題 |
第1週 |
9/17 |
Introduction to IDM
& survey wk1- Google Form:https://forms.gle/5oJavu37LuRsiSwAA |
第2週 |
9/24 |
業種與業態+Digital Multinationals 的4大類別 |
第3週 |
10/1 |
中秋節 (No class) |
第4週 |
10/8 |
立地與商圈+ BEP 與 M-T model
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第5週 |
10/15 |
Store audit-2 :
More BEP +長尾理論(ABC重點法則) |
第6週 |
10/22 |
Field visit to City Link 南港車站
-商場定位與 mall 招商策略
Hosted by: 潤泰創新 林裕盛 副總經理 |
第7週 |
10/29 |
Group Report-I (GR-1) |
第8週 |
11/5 |
總部的角色與組織
(+多品牌策略/自營/專櫃)+國際市場拓展 |
第9週 |
11/12 |
物流中心 (中央工廠/中央廚房) +3PL+國際化 |
第10週 |
11/19 |
商流(非你不可)與三流
(物流、資訊流、金流支援業者) |
第11週 |
11/26 |
流通業的科技應用國際趨勢- 新零售/智慧商店/AI/IOT and more
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第12週 |
12/3 |
Guest Speaker: 東森自然美 廖尚文 董事長 |
第13週 |
12/10 |
Group Report (GR-2) |
第14週 |
12/17 |
零售業的國際化: Drivers/motivations and strategy typology |
第15週 |
12/24 |
零售業的國際化: Outward vs. Inward
土洋大戰-誰會勝出? |
第16週 |
12/31 |
世界流通(零售+餐飲+五流)的標竿學習與最佳實務
Benchmarking and Best Practices of IDM |
第17週 |
01/07 |
Field Visit @ TTL-建國啤酒廠+台北轉運中心 |
第18週 |
01/14 |
Group Report (GR-3) |
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